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Comprehensive event management
for business events

Tailored Event Solutions

From Planning to Presence: Managing All Your Event Logistics

Helen Clark Events are a Sydney-based event management business offering comprehensive freelance event manager services for small & medium businesses, start-ups and entrepreneurs, including conferences, live webinars, client events, community events and product launches.


We manage all event logistics, from pre-event planning to post-event analysis and aim to create memorable events that perfectly reflect your brand’s identity and objectives. Our innovative mix of solutions ensures that every detail is covered.


 CALL or EMAIL to learn how we can make your business event a reality.

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What Do We Do?

Organising a successful event requires meticulous planning, seamless coordination and an eye for detail.


Whether it’s a corporate conference, a bespoke roundtable, a community event or an industry gathering, the presence of a skilled event manager can make all the difference. Helen Clark Events is a freelance event management business, so we can accommodate your specific event expectations and tailor a unique and memorable occasion.

Corporate Event Management

Corporate, Conference & Community Events

Why should you choose an in-person event?


In-person events provide a unique platform for genuine human connection. The power of face-to-face interactions, the warmth of a handshake, and the spontaneity of personal conversations foster deeper connections & networking opportunities can’t be underestimated.

Here’s how we can manage the planning and execution of your event:

  • Venue selection & contract negotiation

  • Sponsor & exhibitor management

  • Agenda & content development

  • Speaker management

  • Manage onsite staff & supplier bump-in

  • Implement ticketing system & attendee registration process

  • Manage the design & production of event materials & signage

  • Event promotion & marketing

Trade Show

Roadshows, Product Launches & Brand Events

Why should you host a client/customer event?


Client & customer events offers businesses a strategic approach to nurturing their client relationships and driving business growth. These events provide valuable opportunities for relationship building, networking opportunities and brand awareness.


Here's the type of client events we can provide event management services on:

  • Client engagement events

  • Product launches

  • Appreciation lunches

  • Networking & social events

  • Training & Development

  • Trade Shows

  • Employee Events

  • Industry Roundtables

Online Convention

Virtual Events and Webinars

Why should you choose a virtual event?
Virtual events break down geographical barriers, allowing participants to join from anywhere in the world. This not only broadens the potential audience but also opens up opportunities for diverse perspectives and a truly global exchange of ideas.

Here’s how we can help:

  • Help you choose the right virtual platform for your event

  • Implementing online registration processes

  • Incorporating interactive elements such as polls, Q&A sessions & virtual networking opportunities

  • Planning & managing virtual booths or exhibits for sponsors

  • Event marketing & promotion

  • Post-event content distribution

White Waves

Some of Our Recent Events

About Event Management

In today's fast-paced business environment, the importance of event management cannot be overstated. Whether you're planning a small team-building exercise or a large-scale conference, having a skilled event manager can make all the difference. 

Why Hire a Freelance Event Manager

An event manager is crucial for coordinating all the moving parts of an event, from logistics to guest experience. A professional event manager brings expertise, creativity, and a network of contacts that can save you time and money. They can also handle unexpected challenges, ensuring your event runs smoothly.

Key Responsibilities of an Event Manager

A proficient event manager takes on several responsibilities, including:

  1. Planning and Strategy: From the initial concept to the final execution, an event manager helps shape your event's vision and objectives.

  2. Budget Management: Ensuring the event stays within budget while delivering maximum impact.

  3. Venue Selection: Choosing the right venue is critical for the success of your event. An experienced event manager will know the best locations and negotiate the best deals.

  4. Vendor & Sponsor Coordination: From caterers to sponsors to tech support, an event manager coordinates with all vendors to ensure everything is in place.

  5. On-Site Management: On the day of the event, the manager oversees setup, handles issues, and ensures the event runs smoothly.


The Role of a Conference Organiser

For larger events like conferences, a specialised conference organiser is indispensable. A conference organiser focuses on:

  • Program Development: Designing the agenda, selecting speakers, and managing schedules.

  • Attendee & Sponsor Management: Handling registrations, accommodations, and communications with attendees and sponsors..

  • Technical Setup: Ensuring audiovisual equipment, internet connectivity, and other technical needs are met.


Hiring a Freelance Event Manager

If your business needs flexible event management solutions, consider hiring a freelance event manager. Freelance event managers offer:

  • Cost-Effectiveness: Hiring on a project basis can be more budget-friendly than a full-time employee.

  • Expertise: Many freelance event managers bring specialized skills and experience from working with various clients.

  • Flexibility: They can adapt to your specific needs and timeline, providing bespoke solutions for your event.


How an Event Planner Can Enhance Your Event

An event planner works closely with you to understand your vision and bring it to life. Key benefits of hiring an event planner include:

  • Creativity and Innovation: Event planners can suggest unique ideas to make your event stand out.

  • Attention to Detail: From décor to attendee engagement, event planners ensure every detail is meticulously planned and executed.

  • Stress Reduction: With an event planner handling the logistics, you can focus on your core business activities.

Investing in professional event management is a smart move for any business looking to host successful events. Whether you choose an in-house event manager, a freelance event manager, or a conference organiser, their expertise will ensure your event achieves its goals. By leveraging their skills and networks, you can deliver memorable and impactful events that drive business growth.

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